The importance of technology today 

The augmented reality industry in augmented reality technology is changing business models. This is because success today lies in the ability to adapt to a world in constant change such as the current one, which undoubtedly requires investments in technology. The latter must be able to conform to company needs and must therefore be based on results, innovation and continuous improvement. In fact, innovation and the application of technology in companies, if used correctly, translate into better results in terms of business. All thanks to the digital evolutionary process that is able to speed up activities, processes, skills and models.


It therefore becomes clear how important progress is today in companies, and the ambition to achieve a certain success also in the future. Managing change, however, is something that for many news of our country puts everything on stand by. In fact, there are several limits that Italian companies have encountered on the road to digitalization. Just for an example, just in our country, 81% of companies with fewer than 50 employees have a digital evolutionary progress below the European average. This transformation can even be devastating. Investing in technology is today more than ever necessary and essential. The time has come, if your company has not yet done so, start the process of change with a 360º strategy (technological innovation, the digital experience of the customer, the involvement of all company agents, external environmental factors , etc).


The digital transformation not only concerns technology and their influence in business, but also, if not above all, the way in which these technological innovations are adopted and used in companies. We therefore ask ourselves how much the technological organization and its ease or difficulty in terms of adoption are really worth. Other factors also come into play for a correct evaluation. Do we really have the expertise to use them properly?

Are they really simple and intuitive to achieve a certain balance? In addition to the use, organizations have to deal with external influences, such as regulations, economic changes or competition on the market. It follows that the choice of technology that companies decide to adopt will affect key factors such as profitability, customer satisfaction and ability to adapt to fast market changes. Digital transformation must be understood as a revolution and not as a change, even if each industry has a different adaptation process.

Technological changes will be accompanied by major transformations in the design of workflows, media, communication and many other business areas. In a context of digital transformation, therefore, the functions, processes, activities, assets and business models are interconnected. The impacts are not only on sector structures and strategic positioning, but concern all levels of the organization. Business leaders must also take care of how reality really approaches the technological world that surrounds it. In this sense, one must be able to bring about change that can lead to improvements in productivity. Only in this way can a significant competitive advantage be obtained, while offering a unique and exceptional experience to its customers.